SELF
The essential course for launching your author business
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'READY TO EARN A LIVING FROM YOUR STORIES?'
If you're anything like me, you're here because you're just finishing your first novel and you want to know how to sell it. Or you've got one or two books published but your sales are too low.
Not long ago, I was in exactly the same situation. I couldn't find readers. I couldn't get reviews. I ran free promotions, but I had no way of contacting the readers who'd downloaded the book. In the end, I realised that marketing was key: I would have to get involved in the marketing of the book myself.
My first efforts were hit and miss: I spent hundreds of dollars on marketing that didn't work. So, I read books and blog posts and listened to podcasts. I tried and failed and tried again, and bit by bit I began to see results. I did more of the stuff that worked - and junked the stuff that didn't.
Eventually, I pieced together a system that has led to some pretty amazing results. In fact, it's been life-changing. I've sold more than 4 millions books to date and now live my dream life as a full-time author. The system that got me to that place has now been distilled into Self-Publishing 101, my masterclass for indie authors who are serious about their writing and the business side of self-publishing. It's a straightforward and easy-to-follow guide that will take all the guesswork out of getting started with your career as an indie author.
It's already helped thousands of students successfully build their author business platform and reap the financial rewards of their writing. Feel free to join us!
Mark Dawson
Author of the John Milton & Beatrix Rose series.

With this course, you'll learn:

How to build an online author platform - your website, your mailing list and social media channels.

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What you need to have ready pre-publication - from beautiful formatting to writing a killer blurb, mastering metadata and setting up an effective automation sequence (and much, much more).

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The benefits of going exclusive with Amazon or publishing wide.

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How to generate organic and paid traffic to build your mailing list and supercharge sales of your books.

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How to grow an advance team who will boost your launches and get you reviews.

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How to navigate all of the major eBook stores, website builders, mailing list providers and formatting services in our extensive Tech Library.

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What's in self publishing 101?

module #1

BUILD YOUR PLATFORM
We'll look at the essentials: website, mailing list, social media and how to communicate with readers.

module #2

PRE-PUBLICATION
I'll show you what you need - and don't need - in the front and back of your book - and I'll show you how to format your book for all of the relevant platforms.

module #3

AMAZON - OR EVERYWHERE?
I'll lay out the pros and cons of exclusivity and tell you what I would do if I was starting again.

module #4

AMAZON EXCLUSIVE
I'll show you how to use the tools that Amazon makes available in exchange for exclusivity and I'll share some thoughts that will help you to optimize your book for the retailer's powerful algorithm.

module #5

GOING WIDE
We'll look at a powerful model that you can deploy if you have (or will shortly have) more than one book ready to sell. And we'll look at the merchandising opportunities available at the other retailers.

module #6

GENERATING TRAFFIC
I'll show you tried and tested methods of driving traffic to your page and the best tools you can deploy to turn readers into buyers and add subscribers to your mailing list.

module #7

READY TO LAUNCH?
Learn launch strategies with timings and email copy for you to run with. I'll also show you how to establish an advance team - the superfans who will provide you with advice, reviews and motivation.

module #8

GETTING REVIEWS
"How can I get reviews if I can't get sales? How can I get sales if I don't have reviews?" It's the ultimate chicken and egg question, and I'll show you how I answer it.

but there's more!

WANT A TRUSTED GUIDE?
In this section, you'll be able to find expert help on:
  • website creation using WordPress,
    Wix & Squarespace
    .
  • book distribution with BookFunnel.
  • setting up email marketing clients such as
    MailerLite and MailChimp.
  • crafting landing pages with LeadPages
    and plenty more!
SPECIAL AUTHOR-FOCUSED GUIDES ON:
INSTAGRAM
YOUTUBE
FACEBOOK LIVE
PINTEREST

plus full access to SPF University with insightful and useful webinars on all things self-publishing with fresh content added on a regular basis.

What some of our students (and bestselling authors) have to say about the course:

Maria Luiz

Maria Luiz

Romance

101 has given me pretty much my entire career. It's given me my foundation. It's given me the tools I need to succeed. For me the course has been a constant helping hand. I applied every single thing that I learned and less than six months later I had tripled my salary that I made in my old job.
JM Dalgliesh

JM Dalgliesh

Thrillers

You cannot over-emphasise how positive 101 has been for me; it was an eye-opening experience. The barrier to self-publishing just disappeared overnight. After publishing my first book, I turned over $100,000 in nine months.
Imogen Clark

Imogen Clark

Literary fiction

With this course I was learning how to do all the things I knew I should be doing but couldn't do. Within six weeks of finishing my book, Amazon contacted me to offer me a 3-book deal which was a dream come true. I made that happen because of the 101 course.
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