Format your books and get great covers so that they are indistinguishable from your traditionally published rivals.
Upload your books to all the major platforms.
Understand metadata so that your books show up in searches.
Find your perfect readers and add them to your mailing list.
Build an automation sequence that introduces new readers to your writing, and encourages them to move on to your paid books.
Craft straightforward and simple to learn Facebook Ad campaigns that work, require minimal maintenance, and won’t leave you broke.
Turn your readers into fans, and then into superfans (and members of your crack Street Team).
And most importantly: Sell Your Books!
I was traditionally published back at the turn of the millennium. I didn’t do very well, so I stopped writing.
Independent publishing was already well established by the time I realised I ought to look into it as a way of getting my books into the hands of readers.
I had no idea what to do and so I did nothing at all. It was the fear of failure. If I didn’t try, I couldn’t fail.
It took me several months for me to overcome that fear. Getting over it was the best thing that ever happened to me.
And now I help others to take a step forward.
I’m not a technical kind of guy. I’m not great with websites. I didn’t think I’d be able to learn how to use the software that makes self-publishing work. Turns out I was wrong. There are some concepts to master, for sure, but I will guide you through the process, explaining the jargon and then presenting you with detailed screenflows. Basically, you’ll be looking over my shoulder as I set up and monitor my books and my business.
Successful writers know that you need to wear lots of different hats: the days when writers could just write are long gone. There are over 11,000,000 titles on the Kindle platform alone, and you’re going to need to learn how to make your work stand out so that readers can find it.
Sure you are: all you need is a finished book that’s ready to be delivered to readers. THAT’S ALL. I’ll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I’ll show you how to sell your story.
There are companies out there who will prey on new authors, charging thousands of dollars to do the things that you can do yourself, for free. Even if you have no interest in taking my course, remember this: You can do it all yourself, and you’ll do a better job than the predators can.
is a detailed, comprehensive masterclass written and presented by a bestselling author for other authors. It distils years of trial and error into a system that is easy to follow and proven to get results.
"It covers every single thing from the smallest details that you thought you knew, and you realise you didn't, to the wider picture, the long-term goal. What it's done for me more than anything else, apart from all the amazing information, is the confidence that it's given me. The information I've gleaned from the Facebook groups alone has been priceless. Never has there been a better value for money."
If you’re anything like me, you’re here because you’re just finishing your first novel and you want to know how to sell it.
Or you’ve got one or two books published but your sales are too low.
Not long ago, I was in exactly the same situation.
I spent months writing my first independently published novel, The Black Mile. It was a labour of love, and I was convinced that it was good. I published it hoping that readers would find it and love it - and the rest would be history.
I couldn’t find readers. I couldn’t get reviews. I ran free promotions, but I had no way of contacting the readers who’d downloaded the book.
In the end, I realised that marketing was key: I would have to get involved in the marketing of the book myself.
My first efforts were hit-and-miss: I spent hundreds of dollars on marketing that didn’t work. So I read books and blog posts and listened to podcasts. I tried and failed and tried again, and bit by bit I began to see results. I did more of the stuff that worked – and junked the stuff that didn’t.
I'm a bestselling author on Amazon, Apple, Kobo and Barnes & Noble;
I've been featured in Forbes, The Daily Mail, The Daily Telegraph, The Sunday Times and The Financial Times;
I've been interviewed about my work on the BBC;
I have hit the USA Today bestseller list several times;
and I am regularly asked to speak about self-publishing at conferences and on Amazon panels.
In short, I've been fortunate enough to make my full-time living as an indie author since November 2014.
One of the questions I've been asked most frequently (aside from "Where do you get your ideas?) is how I manage to do this in the dog-eat-dog world of publishing.
The short answer at the time was social media. So in 2015, I branched out into teaching and released my acclaimed Facebook Ads for Authors course.
Since then, I've taught more than 10,000 authors how to use social media advertising to advance their careers. There have been some amazing success stories.
But social media fluency is only part of the bigger picture for indie authors. We need more. So I'm pleased to announce that I've put together a comprehensive new course called Self-Publishing 101.
Self-Publishing 101 is a masterclass for indie authors. It's a straightforward and easy-to-follow guide that will take all the guesswork out of getting started with your career as an indie author.
how to upload your books to the various sales platforms;
how to package your book: cover design, blurb writing, metadata;
how to create your website and mailing list and then flood them with eager readers.
"The day I discovered Mark was the day my life changed. I started employing the strategies he and another author were using. Suddenly, I started getting subscribers."
"I've struggled as a part time author for five years now. And now, this man's information change all of that in just three short months."
"Mark's course literally changed my life. I can't put a price tag on that.
My name is Ernest Dempsey and since Jun 2nd, 2015 I've been a full time author.
I wrote my first novel in 2009 and published it in 2010. I shopped it around to agents first but no one wanted it. I ended up with something like 21 rejection letters.
In 2012, I wrote the sequel and published it, along with a revised version of the first one. But I had a problem: Traffic. I had great lead magnets, good books, but my blog was getting less than five visits a day. I was lucky because even without traffic, I was still selling 5-10 books a day and on really good days, 20-30.
I always dreamed of writing novels full time but sales like that couldn’t support my standard of living or my family. I wrote and released new books, as is common advice, and sales increased slightly but not enough to quit my job.
I just knew I wasn’t doing what I was meant to do. But I was lost. I had less than 100 fiction subscribers and no idea how to get more.
The day I discovered Mark was the day my life changed. I started employing the strategies he was using. Suddenly, I started getting subscribers. At first it was only three or four a day, which sent me through the roof. I couldn’t believe I was getting four subscribers every day on autopilot! That’s 120 new readers every month when I’d been getting zero! Then I ramped up what Mark teaches and took that 3-4 subscribers to 30-40 a day. I launched a new book in March 2015 and had my biggest release yet. Then I did another one the following month with a result that was three times the March launch.
The sales and subscriber growth I experienced in just 90 days of using Mark’s techniques allowed me to walk into my boss’s office on May 28, 2015 and tell her I was quitting my job. Mark’s course literally changed my life. I can’t put a price tag on that. I’ve struggled as a part time author for five years. And now, this man’s information changed all of that in just three short months. I will forever be in Mark’s debt and will never be able to thank him enough."
Thousands of Five Star Reviews
Mailing List Readers
My books have been downloaded more than a million times. I've had thousands of five star reviews. I have 80,000 readers on my mailing list and 25,000 Facebook fans.
But it wasn't always like that.
"101 has given me pretty much my entire career. It's given me my foundation. It's given me the tools I need to succeed.
Although I was still some months out from publishing, I knew that I needed to join and sign up for the course because I wanted to succeed from the start and I didn't want to spend years, months making those mistakes that I could have easily bypassed from the start.
For me the course has been a constant helping hand. I applied every single thing that I learned and less than six months later I had tripled my salary that I made in my old job."
Self Publishing 101 is the course I needed when I started publishing. It will teach you everything you need to know to build a sustainable career as a writer, using cutting edge digital marketing techniques to find readers, get reviews, and make sales.
Self Publishing 101 is the exact system I use to write and publish my books.
You can purchase it today and start learning in five minutes. Start to develop your platform. Start finding new readers.
Self-Publishing 101 can be used on your desktop, laptop, tablet or smartphone. Learn while you wait for the bus!
Each one of the nine modules is based around high-quality video tutorials. I’ve worked with a professional video production company to make these as outstanding as I can.
Learn over my shoulder with detailed screenflows showing you EXACTLY how to set up your author platform.
The full course will show you EVERYTHING you need to know to build the foundation for your successful career as an independently published author.
I will show you the precise strategy that I have deployed to sell hundreds of thousands of books and to add thousands of readers to my mailing list. You don’t need a degree in computer science to pull this off.
You can get this.
And if it doesn't, I'll give you your money back.
We'll look at the essentials: website, mailing list, social media and how to communicate with readers.
We get into the weeds. I’ll show you what you need - and don’t need - in the front and back of your book.
I’ll show you how to format your book for all of the relevant platforms.
My own genius cover designer, Stuart Bache, (he’s worked for John Le Carré and Stephen King), will explain what you should be looking for when it comes to your cover.
Bryan Cohen, the man I go to for my blurbs, will teach you everything you need to craft killer hooks that will have readers dying to read more.
We’ll look at metadata to help make your book more visible in search, and examine pricing strategies.
I’ll show you how to build your Amazon Author Page, and how to make your book’s Product Page sing.
I’ll teach you about the incentives you’ll need to offer to get readers onto your mailing list, and then I’ll show you the landing page that you’ll need to make sure they sign up.
I’ll show you how to automate a series of emails that will greet your new subscribers as they join your mailing list, and I’ll throw in my own copy that you can use as a jumping-off point.
Amazon is the biggest single platform, but by going exclusive you’ll be leaving readers behind.
I’ll lay out the pros and cons of exclusivity and tell you what I would do if I was starting again.
I’ll show you how to use the tools that Amazon makes available in exchange for exclusivity and I’ll share some thoughts that will help you to optimize your book for the retailer’s powerful algorithm.
We’ll look at a powerful model that you can deploy if you have (or will shortly have) more than one book ready to sell.
And we’ll look at the merchandising opportunities available at the other retailers – and how you can get them to sit up and take notice.
I’ll teach you the equation that underpins my business – how to take a browser and turn them into a reader, then a fan, then finally a friend. I’ll show you tried and tested methods of driving traffic to your page and the best tools you can deploy to turn readers into buyers and subscribers to your mailing list. This module also includes a session from BookBub on how to use their Deals and Ads platforms to add rocket fuel to your career.
The question I’m asked most often by other authors is this: "How do you launch your books so successfully?". I’ll break it down for you, with timings and email copy for you to run with. I’ll also show you how to establish an advance team – the powerful group of superfans who will provide you with advice, reviews and motivation.
"How can I get reviews if I can’t get sales? How can I get sales if I don’t have reviews?"
It’s the ultimate chicken and egg question, and I’ll show you how I answer it.
Every single technical process that you'll need to master is broken down for you. Want to know how to build a WordPress site yourself? We have a fifty-minute video that will take you from A to Z, which a clear focus on the content a writer should consider. Want to set up an instaFreebie promotion to blow up your mailing list? We worked with instaFreebie to produce a detailed video. Want to deliver your books to your advance readers so that they can provide reviews, but avoid the headaches of teaching them how to sideload the files to their Kindles? A session from market-leading specialists BookFunnel will help. Want to format books for yourself? I'll show you how.
And on and on and on.
We've got you covered.
"The marketing side of writing was very confusing to me. I had no idea how to market anything I write.
Self Publishing 101 was available to join. Here's the answer I've been looking for!
I no longer have a full time job. The writing isn't quite paying for everything yet but it's building up. The biggest difference is two months ago I wasn't selling any books. This month I am. Every day."
Membership of the exclusive students only SPF Facebook Group, Genius (worth $499)
Discounts on our acclaimed flagship course, Advertising for Authors and the new Cover Design for Authors course
Discounted membership of Book Funnel, the popular ebook distribution service (worth $50)
An additional month of access to instaFreebie's premium plan (worth $20)
BookSends discount: money off a Free Book of the Day ad (worth $10)
Discount on pre-made and custom designs by Books Covered - created by Stuart Bache, the designer of book art for multiple bestsellers - including mine! (worth $100)
Discounted (25%) formatting with my preferred company, Polgarus Studios (average discount $35)
FREE digital copy of The Author's Email Handbook - a fantastically practical and useful guide for indie authors (worth $50)
TWO FREE books from The Alliance of Independent Authors - practical and genuinely useful guides on self publishing services and selling publishing rights (worth $25)
Discount code for Reader Links, the author tracking and management tool (worth $5 per month)
THREE fantastic options for students to create a professionally produced, engaging and marketable AUTHOR WEBSITE at a DEEPLY DISCOUNTED PRICE:
A fully functioning Wordpress site with Mailchimp integration from a tried and trusted team (discounts vary - average discount $100)
A Starter Author Website from the experts at The Author Site plus 3 FREE custom designed Facebook Ad images to promote newsletter or boxed set offers (discount worth $150)
And a super premium website offering for the ‘authorpreneurs’ out there who require something more advanced and customised - from pro developers (discount worth $499)
WHO IS THIS
If you are an author with books on the market or about to go onto the market, and you are looking to grow your sales, reviews and mailing list subscribers, this course is for you.
WHO IS THIS
If you think that authors don’t need to get their hands dirty with marketing, then you might be better off trying to get a traditional deal. If you want success handed to you on a plate, this course isn’t for you. You need to be hungry and ready to learn. If you want an ethically questionable get-rich quick scheme, this isn’t for you. This masterclass is honest, compliant and transparent.
"It's a game-changer. It's amazing. I made so many mistakes last year when I put my first book out. I put the wrong cover. I put the wrong blurb. I've got a newsletter of two and a half thousand people that I don't use. I've got a website that just sits there and does nothing.
I'm so invigorated and energised and excited about what I can achieve. It's like somebody taking my hand and walking me through step by step everything that I need to do."
If the course isn't for you, that's not a problem.
All you need to do is email me within 30 days of purchase to receive a full refund.