How to drive sales of your books and build your mailing list using Facebook ads, from the basics all the way up to more advanced strategies.
How to navigate the Amazon ads platform and set up effective campaigns, from developing personalised strategies to controlling costs to optimising your targeting.
How to set up a BookBub profile and ad campaign for eBooks and audiobooks, with bidding strategies and examples of successful campaigns.
Tricks for writing snappy ad copy and choosing eye-catching images.
Plus much, much more including extra specialist modules and exclusive VIP bonus offers.
The original and the largest of the courses within Ads for Authors.
My flagship Facebook Ads for Authors covers everything you need to know in order to navigate the world's largest social media ads platform.
First delivered in 2020: our revised Amazon Ads for Authors course.
Janet Margot recently left the Amazon Ads team after working there for eight years, so there's nobody better suited to teach authors how to effectively target readers through the largest online retailer in the world.
You've probably heard how effective BookBub's Featured Deals are, right?
Take a deep dive into the platform with an up-to-date and expansive module delivered by the BookBub team themselves, and learn everything from setting up an account to building an audience to creating ads with cheap CPCs... and much more!
Advanced Facebook Ads for Authors
For those who want to move beyond the basics, we have Advanced Facebook Ads for Authors - an ever-evolving course covering more complicated advertising strategies.
How to Write Better, Simpler Ads
In this guest module from author and author trainer, Bryan Cohen, you'll learn how to create hooks to draw in readers and master the art of crafting compelling ads for your books - including how to fine-tune them to maximise their performance.
Ad Design for Authors
Stuart Bache, professional book cover designer for bestsellers, (including me), shows how to get the very best out of design tools Photoshop and Canva to create high-converting covers for your books.
TikTok for Authors
TikTok is successfully being used by authors to supercharge the sales of their books without having to spend so much as a cent on advertising. This course shows you how to get started and demonstrates how to best interact with the communities most likely to enjoy your books.
A bonus module about how to use emerging A.I. tools in your marketing. Expect tutorials on using Chat-GPT for generating ad copy, Midjourney for creating eye-catching ad imagery, and how to let Facebook figure out your targeting for you. All of this is free for Ads for Authors students.
Access insightful and useful webinars on all things self-publishing, with fresh content added on a regular basis.
Signing up for the course provides you with a host of fantastic additional services worth hundreds of dollars from key industry players such as BOOKFUNNEL, PROWRITINGAID, PROLIFIC WORKS, PUBLISH DRIVE and many more.
You'll also have exclusive access to SPF's Mastery Facebook group for students of the course.
And it's good to know that the course comes with a quibble-free 30-day money-back guarantee.