It's true. Readers do judge
a book by its cover.

LET PRO DESIGNER STUART BACHE GUIDE YOU THROUGH THE PROCESS OF DESIGNING A COVER THAT CATCHES THE EYE AND SELLS YOUR BOOK.

My name is Mark Dawson, and I'm the author of the million-selling John Milton series. I'm also the founder of the Self Publishing Formula, an online community designed to help aspiring writers get their words out into the world.

One of the things that holds new authors back is the requirement that their books have a great cover. The old adage that we judge books by their covers is true, and if you saddle your masterpiece with a poor one, you're not going to get the sales that you might otherwise deserve.

My designer is Stuart Bache. He's worked for some of the biggest publishers in the world and designed covers for Stephen King and John Le Carré , among many others. In the eight years (and thirty plus covers) that we've worked on together, I've gone from selling a trickle of books to hitting the USA Today bestseller list on multiple occasions.

It's not a coincidence. My books are good, but I don't fool myself - getting better covers was a game-changer for me.

So, have you ever wanted to create your own book cover? Are you an author on a budget? Do you have some design experience but are unsure where to start? Stuart has put together an amazing course that is exactly what you need.

The authors in our community have been asking me for help with book cover design for months, and Stuart was the only designer I considered for the job. This course is the product of months of work, and comes with the relentless focus on quality that has made our other courses so acclaimed.

It's full of tips and tricks garnered from over a decade of experience in the trenches; from understanding what works in your genre to working with typography and image to create the most effective design.

Think of this course as your guide to creating a bestselling book cover.

Mark Dawson Bestselling Author

WHAT'S IN THE COURSE?

EFFECTIVE DESIGN

The quality of your cover is important. Learn how to create the most effective design for your book.

UNDERSTANDING GENRE

Learn how to find the rules of your genre, and how to use them to get the most out of your own cover.

FAMILIARITY THEORY

It's often more effective to fit in than stand out. Learn how familiarity theory can boost the sales of your book.

PRACTICAL DESIGN

Whether a Photoshop wiz or complete beginner, learn how to create a cover from scratch with our easy to follow tutorials.

TIPS & TRICKS

From cutting out figures to working with textures, this course will show you how to turn a good cover into a professional one.

NEED A DESIGNER?

Maybe you want to work with a pro. Choosing the right designer is essential. We'll advise on finding the best one for you, and how to work with them.

PLUS

Purchasing the course provides you with immediate access to the students-only Facebook group for the course hosted by its creator, Stuart Bache. A fantastic resource in its own right, you'll be able to share tips and ideas with other authors looking to craft winning designs for their books.

A Word from the Course Creator

I've been designing book covers for well over a decade for many bestselling authors, and along the way I have discovered what works and what doesn't. I want to share that knowledge with you, so you can give your book the best first impression possible.

Stuart Bache, Professional Book Cover Designer

COURSE CURRICULUM

Course Overview

Session 1 Meet The Teacher

Session 2 Course Overview

Session 3 The Art of Making A Bestselling Book

Session 4 When Good Books Have Bad Covers

The Brief and First Research

Session 1 The Brief

Session 2 Research

Session 3 Designing

Session 4 Your Finished Cover, What Happens Next?

From Brief to Idea

Session 1 Setting Up Your Workspace

Session 2 Using Your Brief to Form an Idea

Session 3 Effective Picture Research

Session 4 How to Cut Out Images

Session 5 Choosing the Right Designer

Thrillers, Crime & Action

Session 1 What is a Thriller Cover?

Session 2 Action-Espionage-Detective

Session 3 Crime

Session 4 Psychological

Romance

Session 1 The First Hurdle

Session 2 The Second Hurdle

Session 3 The Last Hurdle

Sci-Fi & Fantasy

Session 1 What is a Sci-Fi/Fantasy Cover?

Session 2 Space Opera

Session 3 Traditional Fantasy

Canva

Session 1 What is a Sci-Fi/Fantasy Cover?

Session 2 Space Opera

Session 3 Traditional Fantasy

Creating Your Book

Session 1 Gut Check

When does the course start and finish?

The course starts now and never ends!

It is a completely self-paced online course - you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound?

After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Your Course Payment Options

One time payment

$297.00

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12 monthly payments

$29.00

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