Ready to publish your novel, turn readers into raving fans and earn a living from your stories?

Self Publishing Launchpad is a detailed, comprehensive masterclass written and presented by a bestselling author for other authors.

It's a simple system that is easy to follow and guaranteed to get results.

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Want to Kick-Start Your Author Career?

Self Publishing Launchpad will teach you how to:

  1. Format your books and get great covers so that they are indistinguishable from your traditionally published rivals.
  2. Upload your books to all the major platforms.
  3. Understand metadata so that your books show up in searches.
  4. Find your perfect readers and add them to your mailing list.
  5. Build an automation sequence that introduces new readers to your writing, and encourages them to move on to your paid books.
  6. Craft straightforward and simple to learn Facebook Ad campaigns that work, requiring minimal maintenance, and won't leave you broke.
  7. Turn your readers into fans, and then into superfans (and members of your crack Street Team).
  8. And most importantly: Sell your books!

If you've ever
dreamed of being a
full-time author, you're
in the right place.

I was traditionally published back at the turn of the
millennium. I didn't do very well, so I stopped writing.

Independent publishing was already well established by the time I realised I ought to look into it as a way of getting my books into the hands of readers.

I had no idea what to do and so I did nothing at all. It was the fear of failure. If I didn't try, I couldn't fail.

It took me several months for me to overcome that fear. Getting over it was the best thing that ever happened
to me.

And now I help others to take a step forward.

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I can show you how to get your work into the hands of readers.
Even if...


I'm not a technical kind of guy. I'm not great with websites. I didn't think I'd be able to learn how to use the software that makes self-publishing work. Turns out I was wrong. There are some concepts to master, for sure, but I will guide you through the process, explaining the jargon and then presenting you with detailed screenflows. Basically, you'll be looking over my shoulder as I set up and monitor my books and my business.

Promise #1: I will demystify the process and show you how easy it is.

"You're a writer, not a marketer."

Successful writers know that you need to wear lots of different hats: the days when writers could just write are long gone. There are over 11,000,000 titles on the Kindle platform alone, and you're going to need to find out how to make your work stand out so that readers can find it.

Promise #2: I will teach you how to build a rock-solid platform that will find new readers for you.

"You're not ready..."

Sure you are: all you need is a finished book that's ready to be delivered to readers. THAT'S ALL. I'll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I'll show you how to sell your story.

Promise #3: If you're still reading this, you're ready.

"Publishing is too expensive."

There are companies out there who will prey on new authors, charging thousands of dollars to do the things that you can do yourself, for free. Even if you have no interest in taking my course, remember this: You can do it all yourself, and you'll do a better job than the predators can.

Promise #4: I'll teach you my methods, and I'll show you the ethical and fully vetted services you can turn to for help, should you need it.

Self Publishing Launchpad

is a detailed, comprehensive masterclass written and presented by a bestselling author for other authors. It distils years of trial and error into a system that is easy to follow and guaranteed to get results.

Meet the author: Steven Moore

It covers every single thing from the smallest details that you thought you knew, and you realise you didn't, to the wider picture, the long-term goal. What it's done for me more than anything else, apart from all the amazing information, is the confidence that it's given me. The information I've gleaned from the Facebook groups alone has been priceless. Never has there been a better value for money.

Hello, I'm mark dawson

If you're anything like me, you're here because you're just finishing your first novel and you want to know how to sell it.

Or you've got one or two books published but your sales are too low.

Not long ago, I was in exactly the same situation.

I spent months writing my first independently published novel, The Black Mile. It was a labour of love, and I was convinced that it was good. I published it hoping that readers would find it and love it - and the rest would be history.


I couldn't find readers. I couldn't get reviews. I ran free promotions, but I had no way of contacting the readers who'd downloaded the book.

In the end, I realised that marketing was key: I would have to get involved in the marketing of the book myself.

My first efforts were hit and miss: at first, I spent hundreds of dollars on marketing that didn't work. So, I read books and blog posts and listened to podcasts. I tried and failed and tried again, and bit by bit I began to see results. I did more of the stuff that worked - and junked the stuff that didn't.

Eventually, i pieced together a system that has led to
some pretty amazing results:

  1. I'm a bestselling author on Amazon, Apple, Kobo and Barnes & Noble;
  2. I've been featured in Forbes, The Daily Mail, The Daily Telegraph,
    The Sunday Times and The Financial Times;
  3. I've been interviewed about my work on BBC TV;
  4. I have hit the USA Today bestseller list several times;
  5. I am regularly asked to speak about self-publishing at conferences
    and on Amazon panels
  6. And hosted the biggest indie author conference in Europe with Amazon in 2020, 2022 and 2023 - and will do again in 2024
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In short, I've been fortunate enough to make my full-time living as an indie author since November 2014. One of the questions I've been asked most frequently (aside from "Where do you get your ideas?") is how I manage to do this in the dog-eat-dog world of publishing.

The short answer at the time was social media. So in 2015, I branched out into teaching and released my acclaimed Facebook Ads for Authors course.

Since then, I've taught more than 12,000 authors how to use social media advertising to advance their careers. There have been some amazing success stories.

But social media fluency is only part of the bigger picture for indie authors. We need more. So I'm pleased to announce that I've put together a comprehensive new course called Self Publishing Launchpad.

Self Publishing Launchpad is a masterclass for indie authors. It's a straightforward and easy-to-follow guide
that will take all the guesswork out of getting started with your career as an indie author.

Some of what you will learn:

  1. how to upload your books to the various sales platforms;
  2. how to package your book: cover design, blurb writing, metadata;
  3. how to create your website and mailing list and then flood them
    with eager readers.

Self Publishing Launchpad will also provide you with an easy-to-set-up automated system that runs in the
background, getting your books into the hands of readers and pushing you up the sales charts.

It will allow you to sit back and watch as new readers find out about your work.

It will build your sales rank and add to your bottom line.

And most of all, it will give you the time to focus on your writing, secure in the knowledge that your career is being developed: when your next book is ready to publish, the market will be ready and waiting.

Ready? Want to find out more?

Best wishes,


Mark's course literally changed my life. I can't put a price tag on that.

My name is Ernest Dempsey and since June 2nd, 2015 I've been a full time author.

I wrote my first novel in 2009 and published it in 2010. I shopped it around to agents first
but no one wanted it. I ended up with something like 21 rejection letters.

In 2012, I wrote the sequel and published it, along with a revised version of the first one. But I had a problem: Traffic. I had great lead magnets, good books, but my blog was getting less than five visits a day. I was lucky because even without traffic, I was still selling 5-10 books a day and on really good days, 20-30.

I always dreamed of writing novels full time but sales like that couldn't support my standard of living or my family. I wrote and released new books, as is common advice, and sales increased slightly but not enough to quit my job.

I just knew I wasn't doing what I was meant to do. But I was lost. I had less than 100 fiction subscribers and no idea how to get more.

The day I discovered Mark was the day my life changed. I started employing the strategies he was using. Suddenly, I started getting subscribers. At first it was only three or four a day, which sent me through the roof. I couldn't believe I was getting four subscribers every day on autopilot! That's 120 new readers every month when I'd been getting zero! Then I ramped up what Mark teaches and took that 3-4 subscribers to 30-40 a day. I launched a new book in March 2015 and had my biggest release yet. Then I did another one the following month with a result that was three times the March launch.

The sales and subscriber growth I experienced in just 90 days of using Mark's techniques allowed me to walk into my boss's office on May 28, 2015 and tell her I was quitting my job. Mark's course literally changed my life. I can't put a price tag on that. I've struggled as a part time author for five years. And now, this man's information changed all of that in just three short months. I will forever be in Mark's debt and will never be able to thank him enough.

Ernest Dempsey
Best selling author

I went from miserable lawyer to bestselling author. In three years.

Five Star Thousands of
Five Star Reviews
100,000 Mailing List Readers
36,000 Facebook fans

My books have been downloaded more than six million times. I've had thousands of five-star reviews. I have 100,000 readers on my mailing list and 36,000 Facebook fans.

But it wasn't always like that.

Rewind to 2012

I published my first Kindle book and sold ... nothing. I almost gave up. I knew that I could write, and I knew that readers who would love my books were out there. But how could I find them?

  1. 2013

    I published The Cleaner, the first John Milton book. Readers were not exactly beating down my door. I nearly quit again. But I pressed on, learned everything I could, and wrote some more.

  2. 2014

    The tipping point. My wife was on maternity leave with our second child, and I had to make it work. I built systems that would take care of the marketing for me, leaving me time to write. Using the simple methods I'll teach you, I took a mailing list of 1,000 readers and grew it to 15,000. I went from making a few hundred dollars a month to five figures. I quit my job on 28 November. I liked my job, but I LOVE writing. And I LOVE being my own boss.

  3. 2015

    I added social media ads to the mix and my business went stratospheric. I made more than $50,000 in April and sales continued to grow.

  4. 2016

    My list is now more than 65,000 strong. A launch hit the top #100 on Amazon and was #2 worldwide on Apple.

  5. 2017

    I have 80,000 on my list. My last launch hit #23 on Amazon. I secured a high six-figure income this year.

  6. 2018

    My list has expanded to 100,000 and I saw the annual income from my books exceed $1 million by the end of the year. And it feels great!

  7. 2019

    Revenue up by 30%, and signed a print-only deal to bring my books to bricks and mortar stores. The only way is up!

  8. 2020 - 2023

    Self-publishing appears to be pandemic-proof as book sales boom - including mine. 2022 saw me top 6 million books sold!

Meet the author: Maria Luis

Self Publishing Launchpad has given me pretty much my entire career. It's given me my foundation. It's given me the tools I need to succeed.

Self Publishing Launchpad is the course I needed when I started publishing. It will teach you everything you need to know to build a sustainable career as a writer, using cutting edge digital marketing techniques to find readers, get reviews, and make sales.

Self Publishing Launchpad is the exact system I use to write and publish my books.

  • Start learning

    You can purchase it today and start learning in five minutes. Start to develop your platform. Start finding new readers.

  • Access

    Self Publishing Launchpad can be used on your desktop, laptop, tablet or smartphone. Learn while you wait for the bus!

  • HD Video

    Each one of the nine modules is based around high-quality video tutorials. I've worked with a professional video production company to make these as outstanding as I can.

  • Up close
    and personal

    Learn over my shoulder with detailed screenflows showing you EXACTLY how to set up your author platform.

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Here's exactly what you'll learn inside of Self Publishing Launchpad

The full course will show you EVERYTHING you need to know to build the foundation for your successful career as an independently published author.

I will show you the precise strategy that I have deployed to sell hundreds of thousands of books and to add thousands of readers to my mailing list.

You don't need a degree in computer science to pull this off.

You can get this.

And if it doesn't, I'll give you your money back.

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  1. Build your platform

    We'll look at the essentials: website, mailing list, social media and how to communicate with readers.

  2. Pre-publication

    We get into the weeds. I'll show you what you need - and don't need - in the front and back of your book.

    I'll show you how to format your book for all of the relevant platforms.

    My own genius cover designer, Stuart Bache, (he's worked for John Le Carré and Stephen King), will explain what you should be looking for when it comes to your cover.

    Bryan Cohen, the man I go to for my blurbs, will teach you everything you need to craft killer hooks that will have readers dying to read more.

    We'll look at metadata to help make your book more visible in searches, and examine pricing strategies.

    I'll show you how to build your Amazon Author Page, and how to make your book's Product Page sing.

    I'll teach you about the incentives you'll need to offer to get readers onto your mailing list, and then I'll show you the landing page that you'll need to make sure they sign up.

    I'll show you how to automate a series of emails that will greet your new subscribers as they join your mailing list, and I'll throw in my own copy that you can use as a jumping-off point.

  3. Amazon? or everywhere?

    Amazon is the biggest single platform, but by going exclusive you'll be leaving readers behind.

    I'll lay out the pros and cons of exclusivity and tell you what I would do if I was starting again.

  4. Amazon Exclusive

    I'll show you how to use the tools that Amazon makes available in exchange for exclusivity and I'll share some thoughts that will help you to optimize your book for the retailer's powerful algorithm.

  5. Going wide

    We'll look at a powerful model that you can deploy if you have (or will shortly have) more than one book ready to sell.

    And we'll look at the merchandising opportunities available at the other retailers - and how you can get them to sit up and take notice.

  6. Generating traffic

    I'll teach you the equation that underpins my business - how to take a browser and turn them into a reader, then a fan, then finally a friend. I'll show you tried and tested methods of driving traffic to your page and the best tools you can deploy to turn readers into buyers and subscribers to your mailing list. This module also includes a session from BookBub on how to use their Deals and Ads platforms to add rocket fuel to your career.

  7. Ready to launch?

    The question I'm asked most often by other authors is this: "How do you launch your books so successfully?". I'll break it down for you, with timings and email copy for you to run with. I'll also show you how to establish an advance team - the powerful group of superfans who will provide you with advice, reviews and motivation.

  8. Getting reviews

    "How can I get reviews if I can't get sales? How can I get sales if I don't have reviews?"

    It's the ultimate chicken and egg question, and I'll show you how I answer it.

  9. Want a trusted guide?

    Every single technical process that you'll need to master is broken down for you. Want to know how to build an Author Website yourself? We have a series of tutorials that will take you from A to Z, with a clear focus on the content a writer should consider. Want to deliver your books to your advance readers so that they can provide reviews, but avoid the headaches of teaching them how to sideload the files to their Kindles? A session from market-leading specialists BookFunnel will help. Want to format books for yourself? I'll show you how.

    And on and on and on. We've got you covered.


    We have also added the following useful bonus modules for you to dig into:

    It's probably the hottest multi-generational social media platform out there right now. In this module we'll show how your author business can make the most of Instagram's awesome potential.

    Bestselling indie authors Garrett Robinson and Cecelia Mecca demonstrate in their respective modules how YouTube and Facebook Live can be used to build a vibrant community of engaged and loyal readers.

    Author Pip Reid has used Pinterest to significantly boost her book sales. In this specially commissioned module, she shares her secrets on how she did it.

    And with SPF University you can access insightful and useful webinars on all things self-publishing with fresh content added on a regular basis.

Meet the author: JM Dalgliesh

You cannot over-emphasise how positive Self Publishing Launchpad has been for me; it was an eye-opening experience. The barrier to self-publishing just disappeared overnight. After publishing my first book, I turned over $100,000 in nine months.

Payment options

30 day money back guarantee

12 monthly payments
of *$59

Buy Now

One time payment
of *$597

Buy Now

* US dollars. Sales tax may be applicable in some countries.

Meet the author: Jaine Diamond

Mark's courses were the best investment we made in the business. It allowed us to accelerate things. We had big plans and we definitely got there faster with Self Publishing Launchpad than we would have done.

Meet the author: Cecelia Mecca

It probably saved me a few years. There was a road map. I followed it, I published, it did well. It worked!

There's really no other better investment in my opinion.

Plus, when you join now,
you get access to the following
cost-saving bonuses:

  6. DISCOUNTS on our flagship ADVERTISING FOR AUTHORS COURSE, COVER DESIGN FOR AUTHORS COURSE (by Stuart Bache, the designer of book art for multiple bestsellers - including mine) as well as our popular HOW TO WRITE A BESTSELLER and HOW TO REVISE YOUR BOOK courses
  7. PROWRITINGAID: A whopping 30% off ProWritingAid Premium Lifetime and Annual options for Launchpad students.
  8. PRO BOOK COVER DESIGNS by Stuart Bache: An amazing cover design package with my brilliant book cover designer Stuart Bache. Stuart is offering a great deal which includes ebook design, Facebook ad images and a 3D packshot for just £520 (the regular price is £865) and can be upgraded to paperback for an additional £150.
  9. Work smarter and faster when plotting your books with the popular book planning software, PLOTTR (15% discount)
  10. Discounted membership for an annual plan with BOOKFUNNEL, the popular eBook distribution service (worth $50)
  11. Fictionary StoryTeller offers a systematic approach to developmental editing. Too many amazing stories never make it through the editing phase, languishing forever in drawers, unfinished. Others make it on to Amazon, only to end up with disappointing sales and 1 star reviews. This is because many self-published authors have never learned to perform a thorough, systematic self edit on their stories. Fictionary offers a clear path from mediocre manuscript to bestselling novel and are offering 25% off your Annual Fictionary subscription
  12. BOOK BRUSH: 15% LIFETIME DISCOUNT on the amazing service that makes creating professional ad and social media images for your book campaigns an absolute breeze.
  13. Swipe Copy - precise Launch Team Recruitment copy as PDF (worth $25)
  14. With PUBLISHDRIVE Distribution, you can keep 100% of your earnings while reaching 400+ online stores and thousands of digital libraries through a single dashboard. You’ll also have access to a full suite of promo options and author tools to achieve indie success. SPF members can enjoy 50% off PublishDrive’s subscription-based ebook distribution for the first two months. This represents a savings of up to $100! For new signups only.
  15. PUBLISHDRIVE Abacus is the number-one royalty splitting tool for indie collaborations. Build team trust and boost productivity by sharing and tracking royalties and payments! SPF members can enjoy the first month for free.
  16. Three very useful, up-to-the-min guidebooks from ALLi, the Alliance of Independent Authors, a non-profit association set up to support you as an Indie author.

We also have some fantastic options to create a professionally produced, engaging marketable AUTHOR WEBSITE at DEEPLY DISCOUNTED PRICES:

  1. DO YOU NEED A NEW AUTHOR WEBSITE? DIGITAL AUTHORS TOOLKIT is run by long-term SPF collaborator, Stuart Grant, who put together the Wix tutorial for the Self Publishing Launchpad’s Tech Library. His team are offering SPF students the opportunity to receive a 15% discount on a custom-built, world class author websites using the powerful Wix platform. Stuart Grant is the highest rated web designer on Reedsy.
  2. GO CREATE Support your growing author business with a beautiful custom website by Pick the package that best meets your needs and GoCreate will build you a powerful and easy-to-use WordPress site to collect newsletter subscribers, showcase your books, swag, and more! LaunchPad students get 15% off - exceptional customer service is included for free!

Who is this course not for?

If you think that authors don't need to get their hands dirty with marketing, then you might be better off trying to get a traditional deal. If you want success handed to you on a plate, this course isn't for you. You need to be hungry and ready to learn. If you want an ethically questionable get-rich quick scheme, this isn't for you. This masterclass is honest, compliant and transparent.

Who is this course for?

If you are an author with books on the market or about to go onto the market, and you are looking to grow your sales, reviews and mailing list subscribers, this course is for you.

Meet the author: Louisa George

It's a game-changer. It's amazing. I made so many mistakes last year when I put my first book out. I put the wrong cover. I put the wrong blurb. I've got a newsletter of two and a half thousand people that I don't use. I've got a website that just sits there and does nothing.

I'm so invigorated and energised and excited about what I can achieve. It's like somebody taking my hand and walking me through step by step everything that I need to do.

Payment options

30 day money back guarantee

12 monthly payments
of *$59

Buy Now

One time payment
of *$597

Buy Now

*Prices are in US dollars. Sales tax may be applicable in some EU countries

Money back guarantee

If the course isn't for you, that's not a problem.

All you need to do is email me within 30 days of purchase to receive a full refund.

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