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BookBub Ads for Authors (2021)
Module 1 - Getting Started
Session 1 - Getting Started (4:09)
Session 2 - How do BookBub Ads Work? (7:14)
Session 3 - What Can You Promote? (3:58)
Session 4 - Setting Yourself Up For Success (6:17)
Module 2 - Creating Ad Campaigns
Session 1 - How to Create a New Ad (1:14)
Session 2 - Selecting a Format & Choosing a Book (3:16)
Session 3 - Designing Ad Creative (10:22)
Session 4 - Click-Through Links & Reader Targeting (6:15)
Session 5 - Author & Category Interests (11:17)
Session 6 - Setting a Schedule & Budget (5:37)
Session 7 - Bidding (6:24)
Session 8 - Naming & Saving Your Ad (4:13)
Session 9 - Running Ads for Audiobooks (5:48)
Session 10 - Putting it all Together (7:50)
Module 3 - Managing & Improving Your Campaigns
Session 1 - Managing & Editing Your Ad Campaigns (7:20)
Session 2 - Running Ad Tests (11:18)
Session 3 - Measuring Success (11:42)
Session 4 - Troubleshooting Your Campaigns (7:44)
Module 4 - Examples of Successful Campaigns
Session 1 - Case Study: Promoting a First-in-Series Book (9:31)
Session 2 - Case Study: Promoting an eBook Deal (8:10)
Session 3 - Case Story: Promoting an Audiobook Deal (5:10)
Session 4 - Case Study: Promoting a New Release (7:03)
Session 5 - Case Study: Steady Sales (4:46)
Session 6 - Wrapping Up (3:54)
Session 2 - Selecting a Format & Choosing a Book
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