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Advanced Facebook Ads for Authors
THE READER FUNNEL
What is a Reader Funnel? (37:22)
Reader Funnel - Cold (42:17)
Reader Funnel - Warm (14:10)
Reader Funnel - Hot (22:40)
CAMPAIGN LEVEL
Campaign Budget Optimisation: Introduction (10:46)
Campaign Budget Optimisation - Testing (47:28)
Campaign Budget Optimisation: Scaling (23:53)
AD SET LEVEL
Audience Research - Ad Set Suggestions (2:46)
Audience Research - Page Affinities (3:09)
Audience Research - Reader Stalking (2:33)
Audience Research - Connectio (11:40)
Audience Research - Audience Insights Tool (16:52)
Interest Filtering with Connectio (7:22)
AD LEVEL
Creative Hub (20:04)
NINJA TIPS
Boosted Post Stats (4:16)
Best Posting Times (2:29)
Build a Research Folder (3:18)
Campaign Budget Optimisation - Testing
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