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Amazon Ads for Authors (2020)
Revised Sessions
Revision Notes
Introduction to the Course
Introduction from Janet Margot (1:21)
Module 1 - Overview
Session 1 - Why Advertise on Amazon? (3:03)
Session 2 - About Amazon Ads (6:28)
Session 3 - Sponsored Ads: Key Concepts (5:49)
Session 4 - Ads Placements (15:21)
FAQs (6:24)
Module 2 - Introducing Ad Types
Session 1 - Sponsored Product Ads (9:30)
Session 2 - Lockscreen Ads (4:14)
Session 3 - Sponsored Brands (15:40)
FAQs (7:00)
Module 3 - Developing Your Strategy
Session 1 - Strategy Components (1:59)
Session 2 - Assessing Your Needs (2:38)
Session 3 - What to Advertise (4:56)
Session 4 - Know Your Reader (10:06)
Session 5 - When to Advertise (6:21)
Session 6 - How to Allocate a Budget (1:51)
FAQs (4:06)
Module 4 - Controlling Your Costs
Session 1 - Budgets (4:16)
Session 2 - Bid Strategies (14:37)
FAQs (5:45)
Module 5 - Housekeeping
Session 1 - Campaign Housekeeping (18:16)
FAQs (1:59)
Module 6 - Eligibility & Compliance
Session 1 - Book Eligibility (5:56)
Session 2 - Eligibility & Compliance in Romance (2:16)
Session 3 - Eligibility & Compliance in Religion & Spirituality (1:53)
Session 4 - Eligibility & Compliance in Self Help (1:58)
Session 5 - How Moderation Works (2:08)
FAQs (3:11)
Module 7 - Advertising Accounts
Session 1 - Opening Your First Amazon Advertising Account (5:50)
Session 2 - Regional Access & Registration (5:40)
FAQs (3:37)
Module 8 - Ads Console Walkthrough
Session 1 - Ads Console (10:36)
FAQs (3:06)
Module 9 - Sponsored Products Campaign
Session 1 - Access (1:41)
Session 2 - Campaign Creation (37:02)
Session 3 - Keyword Research (35:45)
Session 4 - Reporting (15:24)
Ninja Tip - Relevance (10:36)
Ninja Tip - Dataminer (7:21)
Ninja Tip - PickASIN (3:37)
FAQs (11:06)
Module 9.5 - Sponsored Brands Campaign
Session 1 - Campaign Building (21:12)
Module 10 - Getting Started with Lockscreen Ads
Session 1 - Overview (1:30)
Session 2 - Campaign Creation (8:54)
Session 3 - Lockscreen Ads Reporting (6:57)
FAQs (3:21)
Module 11 - International Advertising
Session 1 - Expand Your Reach with International Advertising (13:20)
FAQs (7:28)
Module 12 - Monitoring
Session 1 - Monitoring Your Ads (22:42)
Session 2 - Metrics (37:06)
Module 13 - Optimization
Introduction (7:32)
Preparing Your Data (37:42)
Step 1 - Analyze (19:15)
Step 2 - Benchmark (3:02)
Step 3 - The Sweet Spot (2:21)
Step 4 - Harvesting (6:17)
Step 5 - Double Down (6:27)
Step 6 - Prioritize (2:48)
FAQs (22:53)
Module 14 - Additional Resources
Session 1 - Additional Resources (5:37)
Session 2 - Dos and Don'ts (2:21)
Module 15 - Cheatsheets
Campaign Optimization Checklist
Reporting Quick Reference Guide
Seasonality
Glossary
Module 16 - Advanced Topics
Session 1 - Advertising Beyond KDP (10:39)
Session 2 - Advantage Program (13:52)
Session 3 - Myths About Ads (10:25)
Session 4 - Custom Text (10:00)
Module 17 - Sponsored Brands for Advantage Users
Session 1 - Overview (30:29)
Session 2 - Walkthrough (26:21)
Session 3 - Reporting (10:31)
FAQs (9:39)
Module 18 - Sponsored Display Ads for Advantage users
Session 1 - Overview (17:55)
Session 2 - Walkthrough (36:47)
Session 3 - Reporting (14:11)
FAQs (4:45)
Session 2 - About Amazon Ads
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